The project is all about the R language
Author = Shigraf Khalid
I harnessed the power of data analysis with R, leveraging the capabilities of ggplot2, dplyr, and gridExtra libraries. I meticulously curated and preprocessed marketing campaign data to unveil critical insights. Through dynamic visualizations and statistical analysis, I uncovered the most effective marketing channels, identified target audience demographics, and evaluated campaign strategies for optimal conversions.
These data-driven findings were instrumental in producing comprehensive reports and guiding marketing decisions for improved ROI and customer engagement. This project not only honed my proficiency in R but also solidified my expertise in marketing analytics, setting the stage for impactful contributions to future endeavours